Your privacy is fundamental to how l444 operates. This Policy explains exactly what personal data we collect, why we collect it, how we protect it, and what rights you have as a Malaysian player on our platform.
l444 does not sell, rent, or trade your personal data to any third party for commercial purposes. Your information is used solely to operate your account and improve your gaming experience.
All data transmitted between your device and the l444 platform is encrypted using bank-grade 256-bit SSL technology. Your login credentials, payment details, and personal information are protected at every step.
We collect only the personal data that is strictly necessary to provide you with a secure, verified, and compliant gaming experience. We do not collect data we do not need.
You have the right to access, correct, port, restrict, and erase your personal data held by l444. Our data team processes all Player rights requests within 30 days of receipt.
Payment data is handled exclusively through certified Malaysian payment processors — including Touch 'n Go eWallet, Maybank, CIMB, DuitNow, and FPX — operating under strict financial data protection standards.
Any marketing communications from l444 include a clear, functional opt-out mechanism. You can unsubscribe from promotional emails at any time through your account settings or by contacting support.
This Privacy Policy ("Policy") describes how l444 ("l444", "we", "us", "our") collects, processes, stores, and protects the personal data of players and visitors ("you", "Player", "User") who access or use the l444 platform at https://l444.casa and all associated services.
l444 is committed to handling your personal data with transparency, care, and in full compliance with applicable data protection laws and regulations. This Policy applies to all personal data submitted during account registration, identity verification, payment processing, customer support interactions, and general platform use.
By registering an account with l444, you acknowledge that you have read, understood, and agree to the data collection and processing practices described in this Policy. If you do not agree with any aspect of this Policy, you should not use the l444 platform.
This Privacy Policy should be read alongside our Terms and Conditions, which govern your overall use of the l444 platform. Both documents form part of the legal relationship between you and l444.
This Policy applies to all l444 players across Malaysia, including those accessing the platform from Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya, Shah Alam, and all other locations.
For the purposes of this Privacy Policy, the following terms shall have the meanings assigned below:
l444 collects the following categories of personal data, depending on how you interact with the platform:
When you create a l444 account, we collect your full legal name, date of birth, residential address, email address, and contact phone number. This data is required to create and manage your account and to fulfil our age verification and KYC obligations.
To comply with anti-money laundering (AML) and responsible gambling requirements, we collect identity documents from Malaysian players. These may include scanned copies or photographs of your MyKad (NRIC), Driver's Licence, Passport, recent utility bills or bank statements, and a selfie holding your primary ID document.
We collect information related to your deposits and withdrawals, including the payment method used (e.g., Touch 'n Go eWallet, Boost, GrabPay, Maybank, CIMB, Public Bank, DuitNow, FPX), transaction amounts in MYR, transaction timestamps, and confirmation references. We do not store full card numbers or e-wallet PINs — sensitive payment credentials are handled directly by our certified payment processors.
We collect data about your gaming behaviour on l444, including games played, bet amounts and outcomes, session durations, bonus usage, and responsible gambling tool activations. This data is used for account management, fraud detection, responsible gambling monitoring, and platform improvement.
When you access l444, we automatically collect technical information including your IP address, browser type and version, operating system, device identifiers, referring URL, pages visited, and session timestamps. This data is collected via server logs and cookies and is used for security, fraud prevention, and platform analytics.
When you contact l444 support via live chat or email, we retain records of your communications, including the content of messages, timestamps, and resolution notes. This data is used to handle your inquiry and to improve our support quality.
l444 collects personal data through the following channels:
l444 processes your personal data for the following specific purposes:
| Purpose | Data Used | Legal Basis |
|---|---|---|
| Account creation and management | Registration data, KYC documents | Contract performance |
| Identity verification (KYC/AML) | ID documents, selfie, address proof | Legal obligation |
| Payment processing (deposits and withdrawals) | Financial data, registration data | Contract performance |
| Fraud detection and prevention | Technical data, gaming activity, financial data | Legitimate interest |
| Responsible gambling monitoring | Gaming activity, session data | Legal obligation / Legitimate interest |
| Customer support | Communications data, account data | Contract performance |
| Marketing and promotional communications | Email address, gaming preferences | Consent |
| Platform analytics and improvement | Technical data, behavioural data | Legitimate interest |
| Regulatory compliance and audit | All relevant account and transaction data | Legal obligation |
l444 processes personal data on the following legal grounds:
The majority of data processing on l444 is necessary to fulfil our contractual obligations to you as a registered Player. This includes account management, transaction processing, and customer support.
Certain data processing is required to comply with legal and regulatory obligations, including Know Your Customer (KYC) verification, anti-money laundering (AML) checks, responsible gambling monitoring, and retention of transaction records for the periods specified by applicable regulations.
l444 processes some data on the basis of legitimate interest, where our interest in fraud prevention, platform security, and service improvement is balanced against your privacy rights. Where we rely on legitimate interest, we have assessed that such processing does not unduly override your rights.
Where processing is based on consent — primarily for marketing communications and certain analytics cookies — you have the right to withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal. Withdrawal of consent may be exercised through your account settings or by contacting support.
l444 does not sell, rent, or commercially share your personal data with third parties. We disclose personal data only in the following circumstances:
To facilitate deposits and withdrawals, l444 shares necessary transaction data with certified Malaysian and international payment processors, including Touch 'n Go eWallet, Boost, GrabPay, Maybank, CIMB, Public Bank, Hong Leong, DuitNow, FPX, Visa, and Mastercard. These processors are contractually bound to handle your data in compliance with applicable financial data protection standards.
l444 may use third-party identity verification service providers to assist in processing KYC documents. These providers act as Data Processors under written agreements and are prohibited from using your data for any purpose other than identity verification on behalf of l444.
l444 is required by law to disclose certain personal data to regulatory bodies, law enforcement agencies, or government authorities upon receipt of a lawful request, court order, or where disclosure is otherwise required by applicable law. l444 will notify affected Players of such disclosures to the extent permitted by law.
l444 uses third-party technology providers for hosting, analytics, and platform infrastructure. These providers are bound by data processing agreements that restrict their use of personal data to the services they provide to l444. All such providers are required to maintain appropriate data security standards.
Where l444 integrates third-party game content (slots, live dealer, etc.), limited technical data such as Player session tokens may be shared with game providers for the purpose of game functionality. No directly identifying personal data (such as your name or contact details) is shared with game providers without your explicit consent.
l444 never sells personal data to data brokers, advertising networks, or any commercial third party for direct marketing purposes. All third-party data sharing is strictly limited to operational necessity.
Cookies are small text files placed on your device when you visit the l444 platform. They allow us to recognise your browser, maintain your session, remember your preferences, and collect analytics data about how the platform is used.
You may manage cookie preferences through your browser settings at any time. Disabling strictly necessary cookies will impair platform functionality and may prevent you from logging in or accessing your account. Disabling analytics cookies will not affect your ability to use the platform but will reduce l444's ability to improve service quality over time.
l444 does not use third-party advertising cookies or cross-site tracking cookies. Our cookie usage is limited to operational, security, and first-party analytics purposes.
l444 retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. The following retention periods apply:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account registration data | Duration of account + 5 years post-closure | Legal and regulatory obligation |
| KYC identity documents | Duration of account + 5 years post-closure | AML regulatory obligation |
| Transaction records (deposits / withdrawals) | 7 years from transaction date | Financial regulatory obligation |
| Gaming activity logs | 3 years from last activity date | Responsible gambling monitoring |
| Customer support communications | 3 years from resolution date | Legitimate interest (dispute resolution) |
| Marketing consent records | Until consent is withdrawn + 1 year | Consent accountability |
| Technical and security logs | 12 months from collection | Security and fraud prevention |
Upon expiry of the relevant retention period, l444 will securely delete or anonymise your personal data. Where anonymisation is applied, the resulting data no longer constitutes personal data and may be retained indefinitely for statistical purposes.
l444 implements the following technical security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction:
In addition to technical safeguards, l444 maintains organisational data protection practices including staff data privacy training, documented data handling procedures, Data Processing Agreements with all third-party processors, and an internal data breach response protocol.
In the event of a personal data breach that poses a risk to your rights and freedoms, l444 will notify affected Players without undue delay and will take all reasonable steps to contain the breach and mitigate its impact. l444 maintains an internal incident response team responsible for managing data security incidents.
The security of your l444 account also depends on your own actions. You are responsible for maintaining the confidentiality of your login credentials and for ensuring that your device is reasonably secured. l444 recommends using a strong, unique password and enabling two-factor authentication on your account where available.
As a l444 Player, you have the following rights in relation to your personal data. To exercise any of these rights, please contact us at [email protected] or via live chat. All rights requests are processed within 30 calendar days of receipt.
You have the right to request a copy of all personal data l444 holds about you, including the categories of data, purposes of processing, and any third parties with whom it has been shared.
You have the right to request correction of inaccurate or incomplete personal data. Account details can be updated directly through your l444 profile settings.
You may request deletion of your personal data where it is no longer necessary for the purposes it was collected, subject to legal retention obligations that may require us to retain certain records.
You may request that l444 suspends processing of your data in certain circumstances, such as where you contest the accuracy of data or object to processing based on legitimate interest.
Where processing is based on consent or contract performance, you have the right to receive your personal data in a structured, machine-readable format and to transmit it to another service provider.
You have the right to object to processing based on legitimate interest, including profiling. You may also withdraw consent for marketing communications at any time without detriment to your account status.
The l444 platform is strictly intended for adults aged 21 years and above. l444 does not knowingly collect, process, or retain personal data from individuals under the age of 21. Age verification is conducted as part of the account registration and KYC process.
If l444 becomes aware that personal data has been collected from a person under 21 years of age, the affected account will be immediately closed, all data will be deleted in accordance with applicable law, and any funds in the account will be returned to the verified source less any documented administrative costs.
If you believe that a minor may have registered on l444, please contact our support team immediately at [email protected]. We take underage access extremely seriously and will act on all reports promptly.
l444 will only send marketing communications — including promotional emails, bonus announcements, and festive campaign notifications — to Players who have expressly consented to receive them. Consent is collected at account registration and can be managed at any time through your account notification settings.
l444 marketing communications may include information about: new game launches, deposit bonus promotions, VIP programme tier updates, birthday bonuses, seasonal promotions (including Chinese New Year Gong Xi campaigns, Hari Raya promotions, and other Malaysian festive offers), and referral programme updates.
You may opt out of marketing communications at any time by: (a) updating your communication preferences in your l444 account settings; (b) clicking the unsubscribe link in any marketing email; or (c) contacting l444 support and requesting removal from the marketing list. Opt-out requests are processed within 5 business days. Please note that opting out of marketing does not affect transactional communications such as account notifications, withdrawal confirmations, or KYC requests, which are necessary for account management.
l444 does not share your contact details with third parties for the purpose of marketing or advertising. All marketing communications originate from l444 directly.
l444 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or platform functionality. Where changes are material — meaning they affect your rights or the way l444 uses your personal data in a significant way — l444 will notify affected Players via email or an in-platform notification prior to the changes taking effect.
Minor or clarificatory changes may be made without advance notice. The "Last Updated" date displayed at the top of this page will always reflect when the current version of the Policy became effective.
Your continued use of the l444 platform following the publication of an updated Privacy Policy constitutes acceptance of the revised terms. If you object to any change, you should cease using the platform and contact support to arrange account closure.
The current version of this Privacy Policy is always available at https://l444.casa/privacy-policy. l444 recommends reviewing this Policy periodically, especially prior to submitting any new personal data.
If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or have concerns about how l444 handles your personal data, please contact us through any of the following channels:
Available 24/7 via the l444 platform. For data rights requests, please state "Data Rights Request" at the start of your message and our support team will escalate to the data team.
For formal data rights requests, send a written request to [email protected] with the subject line "Data Rights Request". Include your registered name and email address.
l444's data team acknowledges all data rights requests within 5 business days and completes processing within 30 calendar days. Where a request is particularly complex or where you have submitted multiple requests, we may extend this period by a further 30 days, with notice provided to you.
l444 is committed to the responsible handling of your personal data. If you have any privacy questions or want to know more about how we protect Malaysian players, our support team is available 24/7.